Understanding the Project
I start by understanding the project as it stands today—what it offers, who it serves, where it wants to go, and what’s happening before we decide what it actually needs.
About Muhamad
Most of what I know today wasn’t part of the plan when I started.
I started out designing websites, then found myself learning how people discover them, what makes them trust what they see, and why one customer buys while another hesitates.
Project by project, my work took me into content and marketing, then sales and customer experience, and eventually into the inner workings of businesses and how they grow.
It wasn’t a path I had mapped out from the beginning. Each stage simply showed me something I hadn’t seen before.
More than ten years later, those pieces have finally started coming together into the way I think and work today.
mdaboras.dev
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Muhamad Aboras
Web Design & Business Growth
Istanbul, Türkiye / Dubai, UAE
I started in web design, and the work gradually took me into marketing, sales, and business development. Today, I bring those experiences together to build clearer, better digital businesses.
Business
Marketing
Strategy
Web Design
2015
Since
10+
Years
Founder
NawaWeb Agency
Beginnings
Some of the biggest shifts in my career started with work I didn’t think much of at the time.
A small website to build. A store that needed work. Content we wanted to rank. A campaign expected to bring in real bookings and results.
Back then, I treated each one as a separate job: understand what was needed, learn what I didn’t know, and make it work.
Over time, those projects pulled me further—from design and technology into content and marketing, then into clients, sales, and the business behind it all.
At the time, they felt like separate experiences.
It took me a while to see what they had been teaching me together.
Growing Responsibility
At some point, my role became bigger than simply delivering the work.
I started taking responsibility for what happened beyond the website or campaign.
How do clients find us? How do we communicate with them? What happens after a lead comes in? Where do opportunities get lost?
That pulled me closer to sales, client relationships, operations, and business development—and into decisions far beyond where I started.
It changed what I considered “my job.”
The Client Was No Longer on the Other Side
I became part of the conversation—understanding what clients wanted, explaining the work, following up, handling objections, and seeing how their decisions took shape from the first conversation to the start of a project.
Closer to the Outcome
My role no longer ended when a lead came in. I became involved in turning opportunities into real business—and understanding why some deals moved forward while others stalled.
Then I Became Responsible for the Day-to-Day
Following up with clients, setting priorities, aligning what was promised with what needed to be delivered, and solving problems along the way gave me a much broader view of how a business actually works.
Eventually, the Questions Got Bigger
It was no longer just about how to execute. I started asking what we could do better, where the next opportunity was, and what needed to change to move the business forward.
Years of Experience
I never stayed in one lane — and it took me a while to see the value in that.
My path moved between freelance work, marketing, content, and working inside businesses, each giving me a different view of how things actually work.
At times I was building the website. At others, I was running content and campaigns, working directly with clients and sales, or handling the day-to-day side of a business.
The roles were different, but each one left me with something I still use today.
2015DesAers GroupMarketing
Freelance Web Designer & Consultant
I started out designing and developing websites for small businesses and startups, building my foundation in web design and user experience.
2018Restaurants & TourismMarketing
Digital Marketing
I worked across content, campaigns, and paid ads, learning how to turn attention into real customer bookings and sales.
2019GoTech ArtContent
Content Manager
I managed content, e-commerce, and SEO, focusing on how products were presented, discovered, and found through search.
2020AborasOğluOperations
Office & Operations Manager
My role expanded into client relations, sales, operations, branding, and business development, along with managing the day-to-day work.
2023NawaWebStrategy
Web Designer & Digital Strategist
I bring together my experience in web, marketing, and business to build digital experiences that better serve the needs of each project.
NawaWeb Agency
At some point, I wanted to build something that reflected the way I wanted to work.
NawaWeb started with what I knew best: websites and digital services.
Over time, I brought in what I had learned along the way—marketing, content, customer experience, and understanding what a business actually needs before jumping into execution.
Through NawaWeb, I’ve worked with different businesses, built websites and digital solutions, and gradually developed my own approach to each project.
NawaWeb wasn’t where my career started, but it became where many parts of it came together.
How I Work
I don’t start with what I can build. I start with what the project actually needs.
Working across different fields has given me a wide range of tools, but it has also taught me not to start with them.
I prefer to first understand the project: what it offers, who it serves, where it wants to go, and what’s standing in its way today.
From there, it becomes easier to identify what’s truly worth working on — a new website, a clearer way to present the service, a better customer experience, or something else that wasn’t part of the original request.
To me, good execution starts with knowing why we’re building, not just what we’re building.